Reputation Management for Melbourne Brands
It's all about Trust.
Online reputation management is vital today in the online world. Everyone who is trying to buy online is researching for your reputation. It can be your own reputation or of your local business brand. Same applies to your products and services too. You need to take control and apply reputation management in your marketing plan. Reputation management will provide the power to control your information and online presence.
You are getting only one chance of making that first impression. A negative article on Google and Bing or a low star rating on any search engine makes a huge negative impact. You can struggle to gain new customers and often loses them to a competitor.
50% to 70% of all customers check online reviews before making a decision to buy. 80% of online users say that online reviews impact their purchasing decisions.
You have to watch and track your online reputation. Your presence on the internet is just not enough to get potential customers. Your presence with positive reviews makes customers eager to buy from you. We take a proactive approach to creating your positive online presence. Accomplishing it using SEO techniques along with social media marketing and content marketing. If you want to increase lead generation and grow your business online, you have to use reputation management as a priority and take control.
You also have to take the important approach and talk to your existing customers a lot of time. Your current customers would be happy to leave a review online for the great services that you may have provided to them. You have to make it easy and show the path for them to leave reviews. Don't think they will find social profiles of yours to leave reviews but you need to provide them with the direct link. This is not a 'one-time' thing but this has to be a part and parcel of your everyday marketing plan.
Key Facts
85% of people use the Internet to find local businesses and 16% do it every week.
25% of search results for top 20 largest brands in the world are user-generated content.
92% of online users read product reviews.
89% of online visitors reveal that reviews influence their buying decisions.
Benefits of Online Reviews
Understand and Better Serve Your Consumers.
Improve Trust and Reputation.
Allow Consumers to Have a Voice and Create Consumer Loyalty.
Create Consumer Engagement
Reviews Breed More Reviews.
Online Reputation Management with SEO and Social Media Marketing
Reputation management falls short without SEO and social media marketing. Why you may ask. It's because there is no point in creating and managing positive image online if no one can find it! When you create and develop a corporate reputation, we help optimise and circulate your message so that they appear higher in search results. We do the same on social media by increasing your social mentions and build your personal branding. In return, SEO reputation management makes your brand more visible to online consumers via search engines.
We also use content strategy with positive content to eliminate negative online reputation. We publish your positive part on media sites and press releases by being radically transparent. Our content marketing strategies have always worked.
Testimonials
Testimonials are a huge part of this process. There are many ways to improve your strategy for receiving testimonials. Testimonials with a photograph are more effective than a written endorsement. Well, videos are even better than that. But you do not get this appreciation without asking and this needs to be incorporated into your business plan.
The odds are that your customers may make a video themselves but what if you offer them this service at no cost. They will be more than happy to help you. They build up your case and make it strong.
Your online reputation and brand awareness are getting stronger. You can use it at various places on your website or use it on social media to brag about yourself. A satisfied customer is the best person to approach and get you reputed.
Review Management
What if your business already have negative reviews online? What is the best possible way to handle it? It is a very important subject to discuss and find out what made them leave negative reviews.
You may offer them good service, free products or something extra to compensate. You need to maintain your reputation intact and tightly guarded.
When someone leaves a bad review, it becomes emotional but you are not alone.
Every company that has run under the roof has got one and they have moved on and so should you. It is impossible to please everyone but never overreact. You should tackle it with tact and professionalism.
Why Reputation Management Is Essential
You need to maintain more positive reputation than negative. You will be in good position if you do so and actually, your business will shine. Show people how to take and digest all the comments, bad or good, to heart and care for your customers. Our online reputation management tip for you is that if you do not respond to negative comments, like many other businesses, then it will hurt your lead generation process. Negative search results, comments, and online reputation are all part of the game of business.
Protect your reputation
Akvitek is aware of all the issues related to reputation management. Be it public relations, social networking, web presence or reputation monitoring, our company assists you in communicating with your existing clients and getting their feedback. We track your brand's web presence, false information, personal identity or products/services and we get notified every time through our management tools and media monitoring. Whenever a bad review is placed for your business, our online reputation management team take immediate action for recovering reputation.
Don't leave your online reputation to chance. Take control of your presence on the internet.
Top brands trust us to increase their conversions and leads. We not only focus on rankings but business goals as well.
Why choose Akvitek?
- We drive success and make you at the forefront of your customers.
- We research, strategise & develop your customised plan.
- Our creativity and the innovative team are growing constantly in this digital landscape.
Get in touch
Call us: + 61 3 9568 1331
Email us: info [at] akvitek.com.au
14, 330 Collins Street
Melbourne, Australia