Ultimate Guide to Digital Marketing Trends 2022
Are you looking to stay ahead of the curve in digital marketing? Then you need to read this guide! Digital marketing is always changing and evolving, with new trends appearing all the time.
In this guide, we’ll take you through some of the hottest digital marketing trends for 20202 so that you can stay ahead of the competition. By the end, you’ll know all about AI-powered chatbots, voice search optimisation, personalised content, and more.
Ready to learn about the future of digital marketing? Let’s get started!
What is Digital Marketing?
Before we dive into the trends, let’s answer a common question: what is digital marketing?
Digital marketing is the process of promoting products or brands using electronic means such as the internet, social media, email, and mobile apps. It covers a wide range of marketing activities including content marketing, SEO, lead generation, and more.
In other words, digital marketing is any form of marketing that uses electronic devices. With that in mind, let’s take a look at some of the top digital marketing trends for 2022
Top Digital Marketing Trends for 2022
1. The Rise of AI-Powered Chatbots
One digital marketing trend that’s set to take off in 20202 is the use of AI-powered chatbots. Chatbots are computer programs that mimic human conversation. They’re commonly used to provide customer support or lead generation on websites.
What sets AI-powered chatbots apart from regular chatbots is their ability to understand human emotions and respond accordingly. This makes them much more effective at providing a positive customer experience.
2. The Growth of Voice Search
Another digital marketing trend that’s on the rise is voice search. Voice search is a type of voice recognition technology that allows users to search for information by speaking into a device.
With the popularity of smart speakers like Amazon Echo and Google Home, it’s no surprise that voice search is becoming more popular. In fact, it’s estimated that 50% of all searches will be voice searches by 2022.
3. The Increase in Personalised Content
As digital marketing evolves, we’re seeing a shift from generic content to personalised content. Personalised content is tailored to the specific needs and interests of the individual user. It’s more relevant and engaging than generic content, which makes it more effective at converting leads into customers.
One of the best ways to personalise content is to use marketing automation tools. These tools allow you to collect data about your users and use it to create customised content that’s more likely to appeal to them.
4. The Growth of Visual Search
Another digital marketing trend that’s on the rise in visual search. Visual search is a type of image-based search engine that allows users to search for information by using an image as the query.
One of the most popular examples of visual search in Google Images. When you search for something on Google Images, you’re using a visual search engine.
Visual search is growing in popularity because it’s more effective than text-based search. People are able to find what they’re looking for more quickly and easily using visual search.
5. The Rise of Social Media Marketing
Social media marketing is one of the most popular forms of digital marketing. It involves using social media platforms to promote products or brands.
Social media marketing is effective because it allows businesses to reach a large audience of potential customers for relatively little cost. It’s also a great way to build relationships with customers and create a brand identity.
Some of the most popular social media platforms for marketing include Facebook, Twitter, Instagram, and Snapchat.
6. The Growth of Mobile Marketing
Mobile marketing is another digital marketing trend that’s on the rise. Mobile marketing is the process of promoting products or brands using mobile devices such as smartphones and tablets.
Mobile marketing is effective because it allows businesses to reach a large audience of potential customers who are using mobile devices. It’s also a great way to target customers based on their location.
Some of the most popular mobile marketing strategies include text message marketing, app-based marketing, and mobile search ads.
7. The Increase in Influencer Marketing
Influencer marketing is a type of social media marketing that involves working with influencers to promote products or brands. Influencers are people with a large following on social media who are considered to be experts in their field.
Influencer marketing is effective because it allows businesses to tap into the influence of influencers. This can help businesses reach a larger audience and create more excitement around their products or brands.
Some of the most popular social media platforms for influencer marketing include Instagram, YouTube, and Snapchat.
8. The Growth of Programmatic Advertising
Programmatic advertising is a type of online advertising that uses software to automate the buying and selling of ad space.
Programmatic advertising is effective because it allows businesses to target specific audiences with relevant ads. It’s also more efficient than traditional forms of online advertising, which makes it more cost-effective.
Some of the most popular programmatic advertising platforms include Google AdWords, Facebook Ads, and Amazon Advertising.
9. The Rise of Chatbots
Chatbots are computer programs that simulate human conversation. They’re commonly used to provide customer service or promote products and services.
Chatbots are effective because they allow businesses to interact with customers in a more personal way. They’re also available 24/7, which makes them convenient for customers who want assistance outside of normal business hours.
Some of the most popular chatbot platforms include Facebook Messenger, WhatsApp, and WeChat.
10. The Increase in Attribution Modeling
Attribution modelling is the process of assigning credit to different marketing channels for the conversion of a lead or sale.
Attribution modelling is important because it allows businesses to understand which marketing channels are most effective at driving conversions. It’s also a great way to optimise marketing campaigns by focusing on the channels that are most effective.
Some of the most popular attribution models include last-click attribution, first-click attribution, and linear attribution.
These are the 10 digital marketing trends that we think will be big in 2022. What do you think? Are there any other digital marketing trends that you think will be big this year? Let us know in the comments below!